Does a band need its own website? Or is it enough to have a MySpace and/or Facebook account?
Can you form a picture of anyone today taking a business without a website seriously? (The answer to that question is "NO!") So why would you think fans and venues will take you seriously without your own band website? If you want to be considered a professional band then you need to think about your band like a business. That means you need your own website.
That doesn't unpleasant you don't need a MySpace or a Facebook account. You should have those too. But those are social media reach-out sites, not professional websites for your band.
If you've never built a website, don't worry. There are many companies that provide template websites and you certainly don't need to know programming code like you used to. You've likely heard of some of the companies who offer template websites; Go Daddy and Intuit are a couple of them. Many people use free blog software like WordPress to create a website. My favorite for a band website is a company called Bandzoogle.
I like Bandzoogle because it provides website templates designed specifically for musicians. It enables you to share information, like any website. But better than that, you can upload and sell your music and your merchandise. You can share snippets of your music so people can check it out before buying. You can also manage your email and your fan email list - all from your Bandzoogle account. If you are a little web-savvy you won't be limited by Bandzoogle either.
Whether you choose to use Bandzoogle or build your own site, be sure your website's url includes the name of your band.
Unfortunately, you can't just build your site and forget it. You need to work on your website each day. You need to give your fans a reason to come to your site....and a reason to come back to your site. Of course, you'll want to keep your website updated with your gigs, but what else can you share with your fans? Pictures are a fast, easy way to update your site and fans love them. Photos of your gigs, your rehearsals, your personal lives. Share a little bit of each with your fans. Have each band member write a blog once a week. That means four updates a week for a four-member band. Don't limit your blog messages to band-related info. Fans want to know you as people so give them a peek into your personal lives.
What are your favorite musicians willing to share about their lives? Explore and copy.
Do you have a tattoo? What's it off and why did you select it? If you had it to do over again, would you have the same tattoo?
Do you play instruments other than the one you're known for? If so, why do you play the one you play for your band and not one of the others?
Describe your "perfect" day and invite your fans to post their "perfect" day in response.
Post some lyrics you're playing with for an upcoming song and ask fans to comment on them.
When you go on vacation (or go home to see your family) tell your fans what it was like when you get back. These types of posts to your blog really help your fans see you as a real person.
Your website is your opportunity to create your band's persona, to keep fans engaged with you between gigs, and, best of all, a place for you to sell your music and merch far beyond your local market.
S. Marmolejo owns businesses in the music industry including music education, band management and marketing. Read more about the music industry at
Is it true that you are stuck for band marketing thoughts and approaches to arrive at more fans and get more cash-flow? Here are five extraordinary thoughts for marketing your band and getting a load of faithful fans.
Record Your Gigs
The nature of home cameras has immeasurably expanded since the approach of computerized innovation. Ensure that you get somebody to record each gig that your band plays. In a perfect world, they should utilize a stand or have a consistent hand.
Transfer these onto YouTube and you will before long get an unwavering after. Surfers on YouTube will as a rule buy in to a channel for a band whose music they like and they will return for to an ever increasing extent. These will likewise be your inevitable clients when you get a record bargain.
Start A Mailing List
The greater part of the general population don't comprehend why organizations keep a mailing list (in the old day it was postal mail, presently it is email). The explanation is that you can market to these individuals again and again and get them to purchase your stuff and spread the word.
Have a mailing list that individuals can join to and send broadcast messages when you get your event dates and a couple of days before gigs. Likewise, you can update them this as well, similar to a private blog.
I suggest an organization called Aweber on the off chance that you need to have a mailing list.
Public statement
Convey a decent public statement at whatever point something new happens to the band. You need to spread the news there about your band and get individuals to know about you. This gives you a higher possibility of getting seen and afterward getting airplay.
Prior to Local Gigs
Before you have a gig you need to spread the news. Flyers might be an old strategy yet they actually function admirably. Recruit somebody to do it for you inexpensively. Simply approach others passing out flyers and offer them some money to do likewise for you. These individuals are extremely modest work and numerous individuals will find your gig.
Additionally, post flyers inside stores and bars that let you do that.
Individuals talk about MySpace being useful for groups, and it is. In any case, remember Facebook. Make a page on there and afterward employ somebody at fiverr.com to inform 5,000 of their companions concerning your new band page for only 5 bucks.
From that point onward, it should become a web sensation in light of the fact that each time somebody taps on "Like", it appears to the entirety of their companions as well.
Find how to get your band marked and rake in huge profits in the music business while every other person is battling just to get taken note.
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